By Alanna Durkin, The Associated Press
AUGUSTA, Maine — Maine health care advocates are enlisting the help of the thousands of Mainers who have already signed up for coverage on the exchange to reach those who remain uninsured.
The first open sign-up period for the Affordable Care Act brought out those who were motivated to get coverage, but advocates and navigators say finding those who still don't have insurance will prove more difficult when enrollment begins Nov. 15.
But they hope the stories of the newly insured will help them reach that population.
The Maine Health Access Foundation is launching a $500,000 marketing campaign that will include television ads featuring testimonials of those who already bought plans on the exchange.
A Gallup poll from August showed that more than 35,000 Maine residents have gained coverage under the law.