Sam Surprise

Maine Public/file

Thursday, Portland-based ad experts Sam Surprise and Brenda Garrand spent some time assessing the quality of ads supporting Questions 1 and 2 on next month's statewide ballot.  If approved, Question 1 would authorize a casino for York County, and Question 2 would allow Medicaid expansion under the Affordable Care Act.  Two days ago, ads opposing the Casino measure finally took to the airwaves.  Maine Public's Morning Edition host Irwin Gratz reconnected with Surprise, of Surprise Advertising, and Garrand, of Garrand Partners, who joined from Houston.

 

Maine Public/file

It's not a big election year, and so not a big year for political advertising.  But ad experts Sam Surprise and Brenda Garrand have had a look at some of it and give Maine Public's Morning Edition host Irwin Gratz their assessments.

Nick Woodward / Maine Public

HERMON, Maine - Brenda Garrand, Sam Surprise and Irwin Gratz usually gather to talk about political advertising - how it looks and sounds, the strategies that may lie behind it.

Political Advertising

Oct 6, 2016
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As part of our Your Vote series:

Live from Colby College, we discuss political advertising this election season

Guests: Sam Surprise, president of Surprise Advertising

Brenda Garrand, CEO of Garrand Partners

Tony Corrado, professor of government at Colby College

MPBN/file

PORTLAND, Maine - For this campaign season, MPBN is reuniting Sam Surprise and Brenda Garrand for their takes on campaign advertising.  Surprise heads Surprise Advertising, Garrand is president of Garrand & Company.  Maine hasn't yet been overrun by television advertising so far, but as Surprise points out, the fight for the 2nd Congressional District seat between Republican incumbent Bruce Poliquin and Democratic challenger Emily Cain is underway over the air.

Like the colors of early autumn foliage, broadcast political ads are appearing with increasing frequency. Advertising executive Sam Surprise has been watching, and says the crop of political ads so far is pretty typical for this point in a campaign. Surprise owns Surprise Advertising in Portland. He spoke with MPBN Morning Edition host Irwin Gratz.