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Heating Oil Companies Target Younger, Tech-savvy Consumers

Taking a cue from Uber and Amazon, two Maine heating oil distributors are stepping up their game by letting consumers order quickly from their phones.

The Portland Press Herald reports that the first company was Heatable, which is owned by Dead River Co., followed by Order Oil Online. Both distribute in southern Maine.

Both Heatable and Order Oil Online are aimed at people who are looking for the lowest prices and quick delivery  not furnace repairs or maintenance.

David Simmons, the crew leader of Heatable, said the company serves as a "disruptor" in the marketplace by resetting customer expectations.

Kai Nice, president of Order Oil Online, said he plans to drive people to the website primarily with Facebook, Instagram and Twitter campaigns.