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Political Ads Flood Battleground States

Wisconsin is a swing state in the middle of a fierce presidential campaign, where the undecided voter is the most coveted prize. The state has been deluged with political ads, as many as 500 in a week. While many people say they pay the ads no mind, scholars suggest that things may not be as they seem. NPR's John McChesney reports.

Copyright 2004 NPR

John McChesney
Since 1979 senior correspondent John McChesney has been with NPR, where he has served as national editor (responsible for domestic news) and senior foreign editor. Over the course of his career with NPR, McChesney covered a variety of beats and traveled extensively throughout Europe, Africa, the Middle East, Latin America and Asia. His reports can be heard on NPR's Morning Edition, All Things Considered, Weekend Edition, and newscasts.