Ad Watch

Irwin Gratz / Maine Public

The Republican candidates in Maine's gubernatorial primary race are now hitting the airwaves with ads. Brenda Garrand and Sam Surprise have been watching them closely, and are back to comment on what they see and hear. 

Garrand is the owner of Garrand Mohlenkamp, Surprise runs Surprise Advertising. Garrand is also on Maine Public's board of trustees.  They gathered in our Portland studios earlier this week with Morning Edition host Irwin Gratz.

Editor's Note:  This interview was recorded late last month, and, since then, Mary Mayhew has released some campaign ads.

Maine Public/file

It's not a big election year, and so not a big year for political advertising.  But ad experts Sam Surprise and Brenda Garrand have had a look at some of it and give Maine Public's Morning Edition host Irwin Gratz their assessments.

PORTLAND, Maine - A week out from Election Day, we take our final look at this year's crop of campaign ads.  Joining Maine Public Radio's Morning Edition host Irwin Gratz for a chat Monday was Brenda Garrand, chief executive at Garrand Partners in Portland, and Sam Surprise, of Surprise advertising.

Nick Woodward / Maine Public

HERMON, Maine - Brenda Garrand, Sam Surprise and Irwin Gratz usually gather to talk about political advertising - how it looks and sounds, the strategies that may lie behind it.

Maine Public/File

For this campaign season, MPBN is reuniting Sam Surprise and Brenda Garrand for their takes on campaign advertising. Surprise heads Surprise Advertising, Garrand is president of Garrand & Company.

We return to the race between Republican incumbent Bruce Poliquin and Democratic challenger Emily Cain. As Garrand tells Maine Public Radio’s Irwin Gratz, that’s because some campaigns have yet to engage.

MPBN/file

PORTLAND, Maine - For this campaign season, MPBN is reuniting Sam Surprise and Brenda Garrand for their takes on campaign advertising.  Surprise heads Surprise Advertising, Garrand is president of Garrand & Company.  Maine hasn't yet been overrun by television advertising so far, but as Surprise points out, the fight for the 2nd Congressional District seat between Republican incumbent Bruce Poliquin and Democratic challenger Emily Cain is underway over the air.

https://www.flickr.com/photos/posterboynyc/

A Your Vote 2014 conversation about political advertising during this year's election cycle.

Guests: Sam Surprise, President, Surprise Advertising
  Bob Cott, Partner and Account Director, CD & M Communications

Irwin Gratz / MPBN

A different kind of political ad has appeared on YouTube. Produced by the Shenna Bellows for Senate campaign, it describes two votes it says Collins made last year in support of a government shutdown. There are no voices on the ad, only music behind images and text. Irwin Gratz discussed the 95-second video with advertising executives Sam Surprise and Bob Cott Wednesday, after the video had been released, but before a news conference yesterday about it.

Like the colors of early autumn foliage, broadcast political ads are appearing with increasing frequency. Advertising executive Sam Surprise has been watching, and says the crop of political ads so far is pretty typical for this point in a campaign. Surprise owns Surprise Advertising in Portland. He spoke with MPBN Morning Edition host Irwin Gratz.

  Who's spending what and how effective are the political ads running in Maine during this election cycle.

Host Irwin Gratz was joined by:

Sam Surprise, President and Founder, Surprise Advertising

and Laurie Banks, President and Co-founder of Perry and Banks

  Some Mainers have begun taking direct control of the political process. They've filed absentee ballots that make their choices in next month's election. Many more will do so on election day, November 2. What do individual voters think? Political ad commentators Sam Surprise and Brenda Garrand and MPBN Morning Edition host Irwin Gratz wanted to find out, so they spent some time recently at Simone's hot dog stand in Lewiston.