Steve Lyons

https://www.flickr.com/photos/jbergen/

What does it mean to “brand” a state, and what efforts are being made to create a Maine brand that helps promote Maine’s resources and economy?  How do businesses benefit from and perpetuate Maine’s image?  Where are missed opportunities for promoting Maine?

https://www.flickr.com/photos/lizkdc/

Winter recreation is big business in Maine. The state has seen increases in winter visitation over the past five years, including an increase of more than 10 percent during the winter of 2016-17 compared to the previous year. We’ll learn about its role in the Maine economy and why there’s no need to cocoon all winter in Maine as our panel shares suggestions for winter travel, outdoor sports and adventure, activities, events, festivals and more.


https://www.flickr.com/photos/mikeraybourne/

Maine is the place to be in the summertime. We'll learn about all of the events, festivals, recreational activities, tours, trails, getaways and quirky things to do in the region during the summer season.