What does it mean to “brand” a state, and what efforts are being made to create a Maine brand that helps promote Maine’s resources and economy? How do businesses benefit from and perpetuate Maine’s image? Where are missed opportunities for promoting Maine?
Guests
- Steve Lyons, director, Maine Office of Tourism
- Jim Hauptman, partner at Blaze Partners Advertising and founder of Maine Outdoors Brands
- Brian Kevin, editor in chief of Down East magazine
- Christine Reighley, managing editor of Maine the Way
- Laura Hnatow, Vice President of Marketing & Ecommerce, Sea Bags
- Nate Wildes, executive director of Live & Work in Maine
Resources
- Strong Maine outdoors brand seen as key to attracting more young people to live here
- Maine Office of Tourism has earned National Awards for its marketing efforts
- How Maine'stourism economycompares to other states
- ‘The Way Life Should Be’ sign returning to Maine highway
- 'A Week In Maine'
- Maine’s once forgotten original state flag ismaking a comeback