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Climate One: Yes, Happiness and Climate Action Can Go Together

Tuesday, April 4, 2023

Our brains have evolved over millions of years to deal with immediate and direct challenges, but they’re not so great at processing large existential threats, like the climate crisis. Understanding why people behave the way they do could be a critical step in bringing about more meaningful climate action. Doom and gloom framing can drive people away from even thinking about the climate crisis. How can we use our understanding of behavior to incorporate happiness into meaningful climate action?