Where do charismatic personalities come from? As business, entertainment and politics increasingly turn into popularity contests conducted through social media and TV, charisma seems to matter more and more: hence the proliferation of companies offering to teach aspiring leaders how to acquire it. But the influence that magnetic personalities can have on an audience long predates modern screen media: in 1896, a speech brimming with charisma earned one little-known young orator a not just a 20-minute standing ovation but also a US presidential nomination.
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