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UMaine - Black Bear License Plate Program Reaches $1 Million Milestone

ORONO, Maine - As the University of Maine prepares to celebrate its 150th birthday at its homecoming weekend, the school is also observing another milestone: $1 million raised from the Black Bear license plate program.

Jeff Mills is President and CEO of the University of Maine Foundation. "My hope was, when the program was launched, that we would get to the point of being able to do approximately $100,000 per year," he says,  "and we have reached that milestone, and I think it will continue to grow."

Since 2003, Mainers have been able to register their cars for a special UMaine Black Bear license plate for an extra fee, which goes toward scholarships.

Mills says he's not sure how many students have been aided by the plate program, but he says it's in "the thousands."